Despite the rise in the use of smart phone and Internet enabled devices, still there are a lot of small business owners who do not believe they need a professional website or even a website at all. Since their business have survived so long without a website, they think word of mouth is all they need to get customers. They are definitely wrong!
If you’re a small business owner or you’re just starting out, like many others, you may think there’s no benefit of having a website for a business. Or maybe you think you can’t afford a professional website so you get a freebie and do it yourself instead.
Perhaps you’re in the generation that didn’t grow up with computers, you don’t use a computer so you think your customers don’t use computers. You think if you are not tech savvy why bother with a website. But even if you are an established business that has relied on word of mouth your business needs a professional website.
I believe, even with all that you can do on social media, and even if you’ve been in business for several decades, unless you do not want to grow your business or you’re about to retire and travel the world. Your business needs a website and preferably one that is professionally designed and developed.
Here are the reasons why your business needs a professional website
#1 – Online brochure
Businesses spend thousands in creating brochures and distributing them to people who might or might not be their potential customer. With a professional developed website! you can skip that entirely and save a lot of money. Your potential customers can find out about you and any of your products online on your website. If you get most of your business through networking and personal connections, remember most of them they will want to check out your website first before getting in touch with you.
#2 – You can find existing and potential customers
With a professional developed website all these people can also interact with you through it. Using email, contact forms, comments and reviews sections, guest books, and chat apps. You can talk with customers from near by places or even the other side of the globe. You can quickly inform your customer or get feedback about your new products and services, or even ship orders thousands of miles away. And people might come to your website from all different places, using search engines such as google.com, yahoo and others or Google Maps.
#3 – You business will gain credibility
These days everyone is searching online for things they want. It can be for solutions to problems, to compare prices, or just to get some information about a store, near by restaurants or business before purchase from them. If your business don’t have a website, potential customers will go to your competitors who do. And especially if you are a home-based business without a bricks-and-mortar address. Having a website will not only provide the information they are looking for, but it will give your business credibility.
#4 – A Website is always accessible
Your business has a fixed physical location, which is only open a few hours a day maybe from 8AM to 5PM. But with a website in place!. it is like having an employee who is always keeping you office or business doors open to customers for 24 hours a day, 7 days a week and 365 days a year. You can provide both regular and prospective customers the convenience of reviewing your products and services when your store or office is closed.
#5 – A Website provides a medium to showcase your work/portfolio/products
It doesn’t matter what type of business you’re in, whether you are a marketing firm, consultant, NGO or charity etc. A website is a great place to showcase your work or demonstrate your skills. By including a portfolio, image gallery or videos, as well as testimonials about your work. You can demonstrate what makes your company or you unique and better than competitors.
#6 – firstname.lastname@example.org
Despite of having so many options of creating your business email. Having a website you can have your own email such as email@example.com. This is more professional, appealing and easier to remember for your customers. You might be obsessed with your johndoe_7892163.@gmail.com , but remember it doesn’t really resonate with customers.
Need help setting up a website for your business?
If you haven’t created a website for your business, you can get set up with a web hosting service, like A2 Hosting. A2 Hosting offers 24/7 support from in-house experts, as well as guides, video tutorials, and more. Learn more about A2 Hosting here.
Want to outsource your website management? We have experience and reputation in designing, developing and managing websites at an affordable price.