In 2019, it is important for a business to have an online presence both using a dedicated business website and social media platforms.
Remember having a completely new and well designed business website and of course which ranks high on search engine such as Google, Yahoo and Bing takes time, patience and plenty of planning.
Some of you may be feeling stressed, daunted, lost, and even clueless. we’ve pulled together our top 10 things to do you need to know before you build a website.
#1: Understand what you want.
You first need to know the goal of having a website for your business. Is it just to inform people that your business exists and encourage them to get in touch? Is it for selling products online? Or just for showcasing your creative work? Having a clear focus will help you as well as your visitors. DON’T RUSH!! on this stage.
Research helps in knowing if your investment on having a website for your business might give you a ROI. You need to do a deep research and note down all the findings, because your website depends much on it. Perform research on who your online customers are? What are the keywords they search online? What websites they usual visit? Are they looking for your business site?. Also you need to check on the competitors, business that offers the same or nearly the same service or products as you.
#3: Professional help is needed
It is obvious if you want something done properly, you ask someone experienced and skilled in the necessary field to help. Most of the time people think building a website is easier as arranging few blocks of content and boom its ready! It is WRONG. “how hard can it be?” being the phrase often uttered by the clueless.
Some adverts also tells us we can all be webmasters but what they don’t say is you need to have a designer eye to come up with a properly done website, ability to communicate efficiently and clue on how the Internet actually works. Most of us can read and write but we’re not all novelists – for good reason.
#4: You get what you pay for.
Maybe your friend or someone who once set up a Facebook page for his club may offer to build you a website for just small amount but that doesn’t mean he’ll do it well. Also just because your daughter’s friend’s brother is a graphic designer, that does not qualify him as a web designer.
Sometimes agencies charge a very large amount for a tiny website that is certainly more style over substance. Remember the key is to find someone that suits both you and your budget and can deliver a good and a working website.
#5: Choose your domain name wisely
Pick something that’s short, easy to remember, and reflects the nature of your site. It’s not easy to change it at a later date, so now’s the time to get it right. Of course, if your site is for your business, then it kinda makes sense for your domain name to incorporate it (yourbusiness.com).
#6: Plan and create your pages and content
What is it that you want to tell visitors? What’s going to get them excited about your work and keep them on your site? How many pages do you need to create to do this effectively? Don’t rush in with long, rambling paragraphs. Keep your copy relevant and concise to hold your visitors’ attention.
#7: It costs more and takes longer than you think.
It is true if you hire a professional developer, then it is necessary to know how long will it take to deliver the website. Sometimes you might feel shocked at the average development time. However, nearly every time developer is in “wait time” with a website, and mostly it is caused by the clients’ inaction (not sending in copy, not sending pictures, not signing off on part of the project, etc.) You can eliminate most of the wait time by having content, pictures, etc. ready for your developer to dump into the design.
#8: A web site has several pieces; don’t cut corners.
You should keep in mind the following aspects: Design – Does it look and act like my client expects?, Content – Does the site provide the information my clients are looking for?, SEO – Will clients be able to find my site once we make it live?, Future Additions – Have I adequately planned ahead so that I don’t have to waste time interfacing the new features with existing ones.
#9: If you build it, they won’t necessarily come.
If you don’t have a unique value proposition you will not get any sales except from your nice friends who bought something just to be nice or supports your business. Something about your business must attract the more savvy online customers of today.
#10: Avoid bit decay; the site needs maintenance.
Technology is ever changing and hopefully your business is keeping up. You need a plan to update, maintain, and improve your website on a monthly, if not weekly basis. Ask yourself, “How is my target audience changing, and how can I quickly adapt to their needs?”
Now these are not an “all inclusive” list by any means. However, these will help you start off on the right foot. If I were to add a #11 to the list it would be Have your site built with the customer in mind. If people can’t find your site because of poor SEO, or if people can’t use your site because or poor navigation, or if you don’t provide information that people want, your site will fail. Fail to understand your customers and you might was well give your website money away to charity where it would do some good.